OUR MISSION
Support. Love. Awareness.
The three pillars behind everything we do.
To provide Support, Love, and Awareness to the community around us. As we unite in this great charity, we strive to ease the burden of those affected by all cancers. If we are able to give one individual the hope and courage to fight this brave battle we will consider our mission a success.
HOW WE STARTED
Mona and the Pink Guitar
as told by Mona, co-founder
We began in 2013, at the Tough Enough to Wear Pink Rodeo during the Mountain Valley Stampede in Heber Valley. That night, Bob McPhie rode into the arena holding a guitar — not just any guitar, but a pink one. I assumed we were in for a song. Instead, as the night wound down, the announcer revealed he'd be auctioning off that guitar to raise money for local families facing cancer — money that would stay right here in our community, covering the small expenses that add up fast.
My husband, sitting behind me, nudged me as the bidding climbed. "Aren't you going to bid?" I didn't have a thousand dollars, I told him. He just looked at me — the kind of look that sees straight into you — and said, "In memory of your mom." She'd passed away from bone cancer just the week before. My hand went up, and before I knew it, the guitar was mine.
"I was so excited! Funny thing is, I don't even play the guitar."
That night's money was split between three local families dealing with cancer. Knowing I'd played even a small part in easing their burden was a feeling I've never forgotten. A few months later, Jon Provost asked if I'd take over the Tough Enough to Wear Pink night going forward. I said yes — I knew we could raise even more.
Traditionally, wearing pink raises funds for breast cancer. I wanted to include every type of cancer in our fundraising. That's how The Horse of Many Colors Cancer Foundation was born — built to help as many families as possible, no matter what they're facing.
WHAT WE AIM TO SOLVE
The Gap No One Should Fall Through
Families facing a cancer diagnosis often experience overwhelming financial and emotional strain. Medical bills, travel for treatment, lost income, and daily living expenses create an additional burden during an already devastating time.
Many families fall through the cracks — not qualifying for enough assistance, or receiving help too late. The Horse of Many Colors exists to bridge that gap: providing immediate, direct financial support and community-driven care so that no individual or family has to face cancer alone or unsupported.
The reality families face
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Medical bills pile up even with insurance — out-of-pocket costs average over $5,000 per year.
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Treatment travel adds weekly costs that insurance never touches.
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Rent and utilities don't pause because someone got a diagnosis.
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Help comes too late — most aid programs take months to process. We move faster.
Why "Many Colors"?
Pink has long stood for breast cancer awareness alone. We chose "Many Colors" on purpose — because no family facing any kind of cancer should feel like their fight doesn't count.
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